Our Ambassadors

Team Copenhagen Handball

KBH Handball Ltd. (KBH Handball) was founded in January 2013 and ever since the company took over FIF’s license to play handball in the Danish Women’s League, the club has moved successfully up through the ranks – from ninth place in 2013/2014 to fourth place in 2016/2017. The fourth place in 2016/2017 meant a place in the playoffs, where KBH Handball ended up silver medallist and thereby securing the club it first medals ever.
In order to get this far, there are so many things that need to fall into place. And one of the things that KBH Handball focuses on, in addition to practice and hard work, is the player’s intake of energy. Here, the club has chosen Define Energy Drink for players and coaches alike because Define is a natural energy drink, which provides everybody with a clear head at all times.
Improved focus and a mental readiness in the most demanding situations on the court enables us to make the right decisions in crucial stages of the game.
Define is made of natural ingredients such as Guarana berries and grape sugar with no taurin, additives, preservatives or synthetic sweeteners, which is very important to all of us, says KBH Handball.

Mia Blichfeldt

For 4 years, Mia Blichfeldt has been juggling a budding badminton career with a secondary education. However, now she is ready to focus 100 percent on badminton.

In 2014, at the age only 16, Mia became the youngest everDanish champion in Badminton. She is a firm part of the Danish senior national team and every year brings her one step closer to the world elite. In June 2017, she took her first international title. And winning the Spanish International placed her in the top 50of world rankings. In August 2017, Mia will take part in her first senior World Championships in Glasgow. In the long run, it is Mia’s goal to qualify for the 2020 Olympics.

On the subject of Define Energy, Mia says, “I use Define both when I am playing badminton and when I am exercising. Previously, the energy drinks I used hyped me to a certain extent, but I often they couldn’t sustain me throughout a training session. Define provides me with a steady boost, which makes it easier to maintain my focus over longer periods of time.”

Mikkel Mortensen

During the past 4 years, Mikkel has developed from using triathlon as a means to keep fit to participating in the World Championships in Hawaii in 2016. This development is the result of a 100 percent dedicated, focused and ambitious effort.
2016 has been a fantastic year for Mikkel – he came 3rd in Herlev Triathlon Olympic Distance, won Øresund Triathlon for his age group and took an overall 5th place and in Kalmar he won his age group and took an overall 2nd place. His goal for the coming two seasons is to improve his strength and increase his speed in all 3 disciplines, which will place him among the best Ironman athletes in Denmark. Mikkel’s dream is to win the World Championships in Hawaiiin 2018.
I use Define Energy Drink to optimise my training. As an athlete, I am constantly looking to improve myself and I think a lot about what I eat and drink. Consequently, I am really happy with Define Energy Drink – this drink made from 100 percent natural ingredients gives me the energy to put a lot of hours into my training without compromising my diet.

Guido van Gucht

Guido van Gucht is a busy man – he is a triathlete as well as an overall sprinter. Guido has completed the most extreme bicycle races in Europe and the USA (6 times 24-hour-races, Tour of Jotunheimen, La Marmotte and Ride to Cure in Death Valley) and he is now training in order to complete a proper Ironman. Guido knows his own body and knows how much pressure it will tolerateand he has used Define Energy Drink in various different situations.
For an endurance athlete it is vital to know the products you eat and drink during a race and how your body responds to these products. I came across Define Energy Drinkwhile looking for the perfect energy source. To begin with, it appears to be like any other energy product until you take the first sip and experience the taste of freshness. Many energy products are very sweet, which makes them”heavy” to drink in warm climates. That is not the case with Define Energy Drink – the light fizz makes it easy to drink whether it is fresh out of the cooler or has been left in your water bottle for hours.
Furthermore, as a type 1 diabetic, I can feel that the grape sugar used in the drink increases my blood sugar level very quickly. Another good thing about the gape sugar is that it doesn’t stay in my body, which allows me to use a slower working source of energy to stabilise my blood sugar together with the energy drink. Contrary to sugar, which makes my blood sugar increase too much, the guarana berries enable me to think clearly and make sensible decisions and I warmly recommend Define Energy Drink – it not only tastes good, it works!

Stine Baekgaard

I started running and competing as a triathlete in 2013 and quickly began challenging myself at different distances. In 2014, I completed my first half Ironman and my first half marathon simultaneously and with respect to the half Ironman, I came second in my age group and later in the same year, I completed yet another half Ironman. In 2015, I decided to try to complete a full distance Ironman and entered Ironman Copenhagen just as I completed yet another half Ironman improving my time by 12 minutes. Participating in Ironman Copenhagen was a huge success for me as I won my age group in 10.42 hours thereby qualifying for the Ironman World Championships 2015 in Hawaii.
I did not participate in the World Championships in 2015 but my major goal for 2016 was to qualify for Hawaii 2016 by competing in the Ironman France in Nice. Once again, I exceeded my own expectations coming second in my age group in 10.34 hours thus qualifying for Hawaii 2016. I completed my marathon in 3.30.39 hours, which is a 28-minute improvement on my 2015 time of 3.58 hours.
In October 2016, I will travel to Hawaii to demonstrate my abilities as a triathlete and challenge myself yet again. I addition to competing as a triathlete, I have also participated in trail racing and two ultramarathons of 50K and 53K respectively.

Diana Bach Bak

As a former rawfit instructor, Diana Bach Bak loves to challenge herself and her physique through marathons andfitness exercising. Consequently, she still prioritises exercising, squeezing it in when the rest of the family is sleeping as she is now the busy mum of two lovely and energetic boys in an everyday life where football plays a major role as her husband, who used to be a professional footballer, is now a coach in the Danish premier league. Today, Diana is a blogger and on www.bachbak.dk,she has created a universe describing the kind of life you live when football becomes a family project – in a line of business which is fascinating but at the same time also tough and cynical.
To Diana, healthy living is a natural choice and as a mother with a busy schedule she often needs an energy boost. So when she was introduced to the taste and effect of the natural ingredients in Define Energy, she knew she had found a perfect match to her needs and happily recommends it for others to try.

Esben Hovgaard

With more than 10 years in international triathlon, Esben Hovgaard is one of the most experienced Danish long distance athletes. With a background in rugby and hockey, it took a serious knee-injury sustained during his military service for him to take up biking and swimming, and the rest, as they say, is history.
Esben first represented the Danish National Team at the ITU Long Distance European Championship in 2007, and he finished 3rd on the ITU long distance world rankings in 2009. Other results include several podium finishes at events such as Ironman Lanzarotein 2011 and Ironman Copenhagen in 2013.
After completing a Masters degree in Political Science, Esben raced 2 years as a full-time professional athlete between 2011-2013. Esben then took up full time work in 2014 as a section head within in the financial department of the Municipal of Frederiksberg. However he continues to race at the highest level of international triathlon, his latest result a 6th place in Ironman Western Australia in December 2016.

Rasmus Fladberg

Rasmus has been a professional badminton player the last 7 years, traveling around the globe competing in the sport he is passionate about.
Denmark has for long been a prominent competitor at the world elite of badminton, being the only western country to challenge China and the rest of the Asian dominance at the highest level.
In 2016 Rasmus won the national championships in Denmark in men’s singles. After this Rasmus decided to take a big decision of switching category to men’s doubles. A huge decision with many implications on a daily basis. Nevertheless, Rasmus managed to step into top 40 in the world after just one season as well as claiming another national championships title in 2017 – this time in men’s doubles as the first Danish badminton player ever in modern badminton to win the nationals in men’s doubles the year after winning men’s singles.
To be able to deliver at a high level in an extremely tight schedule, energy is an undeniable prerequisite for me. My energy level has to stay high if I shall deliver at 100% every day. Therefore I use DEFINE Energy drink to keep my energy level high whenever I need to intensify my focus and energy in competition, training or daily life. The fact that DEFINE is made from natural ingredients and without taurine just clarifies why it is the right and healthy energy provider for me as a professional athlete.


If you have any questions just email us or call! + 45 31 31 86 34

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          Define Group ApS
          DK – 2920 Charlottenlund
CEO Christian Deijenberg  cd@defineenergydrink.com

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